A Case Study of Public Relations on Phoenix TV by Chinese Cultural Trip： Li Ao’s happy return

Yong-yue YU

Abstract



This case study of public relations takes consider of investigation and planning on Li Ao’s Chinese cultural trip , analyzes the tracks of journey and evaluates the effects of Public Relations.
Key words: case study, public relations, Li Ao, Chinese cultural trip
Résumé: L’étude de cas des relations publiques met en considération l’investigation et le programmation sur le voyage culturel chinois de Li Ao, analyse l’itinéraire du voyage et évalue les effets des relations publiques.
Mots-Clés: étude de cas, relations publiques, Li Ao, voyage culturel chinois

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DOI: http://dx.doi.org/10.3968/j.css.1923669720070301.013

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