A Study on College Students’ Viewing Behaviors on Stars’ Reality Shows

Chun MAO

Abstract


In this study, a questionnaire survey of college students’ viewing behaviors on reality shows of star has been conducted. The study shows that, (a) Female college students are the important audiences for the stars’ reality shows. (b) While the college students show a mediocre appraisal on the domestic reality shows of star, they are more inclined to watch the domestic programs, holding that the overall level of the domestic reality shows of stars continues to improve. (c) In the initial contact, the popularity of the program is the primary factor in attracting college students to watch, but the star line-up is the important focus of a sustainable viewership. (d) Mobile media have become the main terminal of viewing and interaction for college students currently.


Keywords


College student; Stars’ reality show; Viewing behavior

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References


Chang, J. (2014, January 17). “Reality shows” ease the Chinese people’s widespread anxiety. Beijing Youth Daily.

Han, Q., & Zheng, W. (2005). New opinions on TV entertainment programs (p.102). China Radio and Television Press.

Li, Q. (2013). An exploration on the TV stars’ reality shows in the context of consuming culture. Modern Communication: Communication University of China Journal, (12), 140-141.

Liu, M. Y., & Li, X. (2014). The Chinese television star’s reality show: Content evolution and innovation. Today’s Communication, (8).

Wang, T. T. (2014). The developmental direction of children’s reality show. Young Reporters, (5), 43.




DOI: http://dx.doi.org/10.3968/%25x

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