A Study of Elements for the Success of Underground Shopping Mall in China

Abstract

China’s underground shopping mall has gradually transformed from one with a very high degree of government intervention into a more market system. The underground shopping malls in China have undergone rapid evolution, development and growth. To investigate the performance of the shopping centers in China, some shopping centers are successful while a lot of them are failed in term of average rental income and rental occupancy rates. The success of underground shopping centers depends on a lot of external and internal factors, to find out the reasons for that, case studies will be used to analysis what factors influence their respective outcomes and subsequently examine the factors and elements which make for the successful shopping centers in term of average rental price. In this study, we can discover that among all the factors influencing the success of the underground shopping center, management level is the main determinant for the business of underground shopping center; the lack of management experience has lead to high vacancy rate in many underground shopping centers.

Key words: Development pattern; Sustainable; Management level; Underground shopping malls; China