The Construction of Ecological Images of Ant Forest From the Perspective of Ecological Discourse Analysis

Zhentie CHEN, Yong HU

Abstract


Ecolinguists contend that language serves as a bridge between human beings and the natural environment, reflecting human’s attitudes toward the environment while also shaping people’s environmental behaviors and perspectives. In corporate annual reports, details addressing corporate-nature interaction reveal the company’s attitude toward ecological conservation and also demonstrate its social responsibility concerning this issue. Based on the analytical framework of transitivity for international ecological discourse proposed by He and Wei in 2017, the paper combines both qualitative and quantitative methods to analyze the “Ecological Protection and Restoration” section in Ant Group’s 2023 Sustainable Development Report. The analysis focuses on two dimensions: transitivity structures, participant roles, and classifications of ecological discourse. The study aims to explore how Ant Forest constructs diverse ecological identities, such as being a supporter of national ecological strategies, a proactive practitioner, a global advocate for ecological conservation, etc., thereby encouraging public and social participation toward achieving the Beautiful China initiative.


Keywords


Ecolinguistics; International ecological discourse analysis; Analytical model of transitivity; Ant Forest

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References


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DOI: http://dx.doi.org/10.3968/13794

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