Cross-Cultural Communication
The Coverage of Chinese Medicine in Major World English Publications
Abstract
Chinese Medicine as a treasure of Chinese people is a health care system used in China for more than four millenniums. Chinese Medicine has also been recognized as a popular complementary and alternative medicine in overseas countries. Media coverage usually reflects the attentions of society, because of the wide spread of Chinese Medicine, media around the world have a lot of reports concerning it. This study uses the media coverage downloaded from Nexis news media archive as data to build a corpus and conduct social survey on Chinese Medicine. The major purpose of this study is to see what topics are frequently included in the News Mentioning Chinese Medicine (NMCM) in order to find foreigners’ interests in Chinese Medicine and the overseas development of Chinese Medicine, and further analyze their specific fields. It is an attempt to apply corpus-based critical discourse analysis in the field of social survey.
Key words: Chinese medicine; Media coverage; Corpus; Keyword analysis
Keywords
References
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DOI: http://dx.doi.org/10.3968/j.ccc.1923670020120806.1885
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